Privacy & Security

LAST UPDATED IN NOVEMBER 21st 2024

Boutique la Vie en Rose Inc. and its Affiliates (“Bikini Village, “we” or “our”) believe that your online shopping experience should be convenient, pleasant, private, and secure. This Privacy Policy is intended for residents of the United States. If you are a resident of Canada, please visit the privacy policy designated for you. This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from www.bikinivillage.com (the “Site”), when you communicate with us via electronic means, when you fill out surveys, when you shop in our stores, and when we interact with you through other online and offline methods. Please read our Privacy Policy carefully before you use our Site.

For the purposes of this Privacy Policy, personal information means any information relating to an identified or identifiable individual. The type of data that we collect about you varies depending on how you interact with us and/or with the Site and is described in greater detail below. By using this Site and interacting with us, you agree to our collection, use, and sharing of your information as described in this Privacy Policy. Certain other terms used in this Privacy Policy have the meanings given to them under applicable data privacy laws.

Our website may contain links to other third-party websites. This Privacy Policy does not apply to those third-party websites, and any personal information given to those third-party websites will be governed by their privacy policy. We are not responsible for any data-related practices of such third-party websites. You should always carefully read the privacy policy and terms of use of a third-party website before providing any information to the website.

This Privacy Policy does not address our processing of the personal information of our job applicants, employees, and contractors for human resources, employment, benefits administration, health and safety, and other similar business-related and legal compliance purposes. Individuals with disabilities may access this Privacy Policy in an alternative format by contacting our customer service at customercare@bikinivillage.com. You can find our Accessibility Statement.

Personal information regarding children under the age of 14

Our Site is designed for a general audience and is not directed to children. We do not target minors under the age of 14 and we do not knowingly collect or solicit personal information from minors under the age of 14. If we become aware that we have collected personal information from a client under the age of 14, we will promptly delete the information from our records. If you believe we might have any information from or about a minor under the age of 14, please contact us at privacy@bikinivillage.com.

What personal information we collect

Depending on your interactions with us, we may collect, and may have collected in the preceding 12 months, certain categories of personal information about you, including:

  • • Identifiers and contact information: Such as your first and last name, your birthdate, your telephone number, your billing address, your shipping address, your phone number, your email address, online identifiers, such as your IP address, unique device identifiers, social media usernames or handles, and other similar identifiers.
  • • Internet or other electronic network activity information: Such as information about your device, the web browser you are using, your operating system, your Internet Service Provider (ISP) and about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We may also use cookies and other tracking technologies to automatically collect information, and we collect information you provide when filling in forms on the Site, interacting with our automated chatbot, or when you request further products or information from us.
  • • Payment and financial information: Such as your billing information, like credit card, the last 4 digits of the credit card number, and certain bank account information.
  • • Commercial Information: Such as records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
  • • Geolocation information: Such as information about your location derived through your IP address or physical access to an office location. We do not collect precise geolocation information.
  • • Demographic information, including categories of personal information described in Cal. Civ. Code § 1798.80: Such as your birthdate and gender, signature, telephone number, financial information such as credit card number or debit card number, state identification card number, driver’s license number, or lifestyle information. Certain demographic data such as ethnic origin and race is considered “sensitive” personal information under some laws.
  • • Audio, visual, sensory, surveillance, and other similar information: Such as photos that you provide to us and, for security purposes, CCTV footage from our stores, offices, or premises.
  • • Information you submit or authorize us to collect.
  • • Inferences and profiles based on other personal information: for example, we may collect inferences drawn from the information described above in order to create a profile that reflects your preferences, and characteristics.

How we collection your personal information

We collect and receive personal information from the following sources:

Directly from you. We may collect data and process data received from you directly, such as when you:

  • • Register with us online.
  • • Place an order for any of our products or services.
  • • Provide information such as your email, name, and postal code when completing an in-store purchase or return.
  • • Voluntarily complete customer survey or contests
  • • Sign up for our marketing emails and newsletter.
  • • Engage in social media interactions
  • • Engage in customer service interactions
  • • Contact us; or
  • • Otherwise provide the information to us.

From third parties. We may collect personal information about you from third parties, such as our service providers and business partners that help Bikini Village provide more relevant products and advertising, or better address the demands of our customers. We may also receive personal information from law enforcement or other governmental authorities.

Passively and indirectly from you. We may collect personal information, including Internet and other electronic activity information, automatically and indirectly from you, such as through logging and analytics tools, cookies, pixel tags, and other similar technologies on our website.

When you visit our website, third parties with whom we work, such as Google, may use cookies and other technologies to collect personal information and other information about your online activities over time and across third-party websites or online services. The information generated by the cookies may include your IP address, your browser type, the date and time of your visit, the pages you visit, and the amount of time spent on each, your device’s operating system, your mobile device identifier, your geographical area, referring URLs, and other information on your interaction with our site. For more information about how Google collects, uses, and discloses information, refer to the following page: https://policies.google.com/technologies/partner-sites. You can modify your cookie settings or turn off all or certain types of cookies by adjusting your browser settings. Please note, however, that if you delete or turn off cookies, you may not have access to some of the features that make your experience on our site smoother, you may not be able to store your preferences, and some of our services may not function properly.

We also partner with third-party advertising companies to serve advertisements to you on the Site and other websites and online services. These advertisements may be targeted to you based on your use of the Site and your activities elsewhere on the internet, and make use of web beacons, pixels, or cookies that third-party advertising companies use to collect information about your use of our Site and your activities on other websites and online services. For more information about our use of cookies, please consult our Cookie Policy.

We may combine information. We may combine information or draw inferences from information we collect from you online and in our stores, across our third-party sources or across devices. We may also combine information we have collected with information that is publicly available.

Why we use your personal information

We use, disclose, or otherwise process the personal information that we collect for the following purposes:

  • • To fulfill any orders placed through the Site or made in our stores (including processing orders and returns, processing your payment information, arranging for shipping, tracking orders and returns, if applicable, and providing you with invoices and/or order confirmations). We also use your personal information to do things like process your requests to register for an account on our Site, to set up your user accounts on our Site, or to provide you with other products or services you may request.
  • • To communicate with you. We may use your personal information to communicate with you, including to provide information regarding your orders or account, to respond to your inquires, to provide you with customer service and assistance, and to receive feedback on our Site, services and products.
  • • For security purposes and fraud prevention. We may use your personal information to screen our orders for potential risk or fraud, to administer our loss prevention program, to protect against security incidents and other unauthorized activity, and comply with our legal obligations.
  • • To improve and optimize our services and products. We may use your information to understand how you and others use our Site, to improve your experience with or on our Site, services, and products, and to determine what features and services may interest you and others, including for example, by generating analytics about how our customers browse and interact with the Site and to assess the success of our marketing, retargeting and advertising campaigns. We may also, in certain circumstances, use your information to troubleshoot, debug, and otherwise address issues that may arise with the functionality of our Site.
  • • To personalize your digital experience with us, such as enhancing features and designing relevant alerts, products, or services, and to send you marketing offers and serve you targeted advertising.
  • • To operate and improve our organization, products, and services.
  • • To conduct contests or other promotions.
  • • To comply with industry standards, applicable laws, legal processes, and to comply with any properly authorized civil, criminal, or regulatory investigation, or any subpoena or summons issued by a competent authority.
  • • To enforce our policies, terms of use, or other rights arising from contracts.
  • • For other purposes. We may use your personal information for other purposes as permitted by law. We will provide specific notice of such use at the time of collection and/or obtain your consent when we are required by law to do so.

When in line with the preferences you have shared with us, we may use your personal information to provide you with information or advertising relating to our products or services or third-party related products, including personalized or targeted marketing. You can change those preferences at any time by clicking the cookie icon in the top right or bottom left corners of this Privacy Policy.

Sharing your personal information

To the extent permitted by applicable law, we may disclose your personal information with the following categories of entities, including to help us use your personal information for business or commercial purposes, as described herein:

Subsidiaries and Affiliates: We may disclose your personal information to our holding company, our sister companies, our subsidiaries and our affiliates (collectively “Affiliates”) for the same purposes as described in the “WHY WE USE YOUR INFORMATION” section. Furthermore, please note that, since Bikini Village is an international company, this type of disclosure might lead to a cross-border transfer of your personal information. Please see the section titled “CROSSJURISDICTIONAL TRANSFERS” for more details.

Service providers: We may disclose your personal information to our service providers, which help us do things like process the payments made on our website, host our Site and online services, and provide technical support and logistics services, secure our databases, Site and services, and deliver our products (such as IT service providers, cloud storage providers, email service providers, etc.). Furthermore, please note that, since Bikini Village is an international company, this type of disclosure might lead to a cross-border transfer of your personal information. Please see the section titled “CROSSJURISDICTIONAL TRANSFERS” for more details.

Marketing and advertising partners: We may “sell,” “share,” or disclose your personal information to our marketing and advertising partners, including platforms that enable or participate in targeted and cross-context behavioral advertising, social media platforms, and analytics partners to help us to do things like deliver personalized advertising on certain platforms and to track the effectiveness of our advertising. Residents of certain states may opt out of the “sale” or “sharing” of personal information as described in “ADDITIONAL INFORMATION FOR CERTAIN STATES,” below.

Third parties in the context of a corporate transaction: We may disclose your personal information to actual or potential buyers in the context of a business transaction such as a merger, financing, acquisition, sale, or other similar corporate transactions.

Law enforcement, regulatory authorities, and similar third parties in connection with legal requirements: We may disclose your personal information to comply with applicable laws and regulations, to respond to a subpoena, warrant or other lawful request for information we receive, or to otherwise protect our rights or comply with legal process or other legal reporting requirements.

Other third parties: We may disclose your personal information to other third parties where disclosure is required for an ordinary business purpose in connection with our provision of services.

Behavioural advertising

We respect your privacy and offer choices regarding our collection and use of your personal information.

You may choose not to provide the personal information we request. However, not providing information we request may restrict your ability to do things like use certain features of our Site.

You can always unsubscribe from or choose not to receive our commercial or promotional emails and messages using the opt-out mechanism provided in the message itself.

As described above, we may use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. Some of the advertisers and service providers that perform advertising-related services for us may participate in the Digital Advertising Alliance’s (“DAA”) Self-Regulatory Program for Online Behavioral Advertising. To learn more about how you can exercise certain choices regarding these companies’ advertising activities, visit: http://www.aboutads.info/choices/. Some of these companies may also be members of the Network Advertising Initiative (“NAI”). To learn more about the NAI and your opt-out options for their members, see http://www.networkadvertising.org/choices/. Please be aware that opting out only means that those selected members should no longer deliver certain interest-based advertising to you but does not mean you will no longer receive any targeted content and/or ads (e.g., from other ad networks). Also, if your browser is configured to reject cookies when you visit these opt-out webpages and you subsequently erase your cookies, or use a different device or browser, your NAI/DAA browser-based opt-out may not be effective.

You can control our placement of cookies on your device at any time by visiting our Privacy Policy and clicking the cookies icon in the bottom left or top right. Alternatively, you may be able to opt-out of the placement of certain cookies through our cookie banner. You may be able to opt out of targeted advertising directly through the below entities by visiting the following links:

For more information on the rights and choices you have regarding your personal information, please refer to “YOUR DATA PROTECTION RIGHTS” below. For more information about self-regulation of interest-based behavioral advertising and the choices available to you, please visit http://optout.aboutads.info/ .

Do not track

Some internet browsers have a “Do Not Track” feature that lets you tell websites that you do not want to have your online activities tracked. Please note that, because there is not a uniform way that browsers communicate the “Do Not Track” signal, we do not interpret, respond to, or alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

If your browser supports it, you can turn on the Global Privacy Control (GPC) to opt out of the sharing of your data for targeted advertising. The Site recognizes the GPC and other universal opt signals where required to do so by applicable law.

Retention of your personal information

Bikini Village will retain your personal information for as long as is necessary to fulfill the purposes described in this Policy and as otherwise required by law to access the information to meet our legal requirements globally. We may retain personal information for a longer period if a longer retention period is required or permitted by applicable law. In specific circumstances, we may also retain your personal information for longer periods of time so that we have an accurate record of your dealings with us in the event of any complaints or challenges.

Crossjurisdictional transfers

Your personal information may be transferred to and stored in secured locations and on servers controlled by Bikini Village or its service providers located in various jurisdictions for the same purposes described in “HOW WE USE YOUR PERSONAL INFORMATION”. These jurisdictions may not provide levels of data protection equivalent to those of your home country. Where we transfer your personal information across jurisdictions, we will ensure that your personal information is treated securely in accordance with this Policy and the applicable laws. For more information on our security practices, please consult the section below, “PROTECTION OF YOUR PERSONAL INFORMATION”. You may also obtain details of our safeguards by contacting us at privacy@bikinivillage.com.

Protection of your personal information

Bikini Village operates with suppliers and fulfilment centres located across the world. Different countries have different regulations when it comes to personal information. However, Bikini Village takes steps to ensure that all its partners and suppliers comply with our data and rights protection standards and that your data is secured through methods approved within the relevant Data Protection laws. Please contact us if you would like further information about how we protect your information.

Bikini Village uses appropriate physical, technical and organizational measures to secure the personal information it receives, including protection against unauthorized or unlawful processing, against accidental loss, destruction or damage, by way of negotiating contracts with our technology suppliers, implementing policies, training our employees, protecting our network, keeping technology up to date, applying the latest security patches, restricting access to distribution frame rooms and limiting access to data within technology solutions.

However, no method of safeguarding personal information can guarantee absolute security. Although we use appropriate security measures once we have received your personal data, the transmission of information over the internet is never completely secure, so we cannot guarantee that your personal data will remain secure in all circumstances.

We use payment card processors during order processing. Your payment data is delivered directly from the browser to payment card processors, who handle your payment card data subject to industry standards regarding security. It is important for you to protect against unauthorized access to your account, purchase history, and device. If you have created an account, please safeguard and do not share your credentials.

Your data protection rights

Bikini Village would like to make sure you are fully aware of your data protection rights under the applicable laws of the state in which you reside. Please note that, depending upon your state or country of residence, these rights may or may not be available to you, in whole or in part. We may choose, at our sole discretion, to extend these rights to you even if we are not required to under applicable local law, but we reserve the right to deny such requests where not required. Please refer to the “ADDITIONAL INFORMATION FOR CALIFORNIA” to determine the data protection rights that you have in the state in which you reside.

The right to know.
You may have the right to know and access what personal data a business has collected from or about them and how that data is used and shared.

The right to access.
You may have the right to request from us a confirmation as to whether personal information concerning you has been processed and if such personal information has been processed, have access to it and be informed of the corresponding retention period(s). You may have the right to request copies of your personal information that we have collected. Please note that we use your email as your unique identifier.

The right to rectification.
You may request that we correct any personal information we have about you that you believe is inaccurate.

The right to opt out of marketing communications.
You may opt out of receiving promotional emails or communications from us at any time by following the instructions in the communications or emails you get from us. If you opt out of receiving marketing communications, we may still send you non-marketing emails regarding your account, orders, returns and our ongoing business relations as permitted by law.

The right not to be subject to automated individual decision-making.
You have the right not to be subject to an automated decision if it has a legal or similarly significant effect on you. We currently do not engage in any automated decision-making that produces a legal or similarly significant effect on consumers.

You can manage your cookies and tracking preferences.
For more information about how to manage your cookies and tracking preferences please refer to the section “BEHAVIORAL ADVERTISING” and our Cookie Policy. For more information about self-regulation of interest-based behavioral advertising and the choices available to you, please visit aboutads.info/choices. You can change your cookie preferences at any time by clicking the cookie icon in the bottom left or top right of this Privacy Policy.

The right to not be discriminated against.
We will not discriminate against you if you choose to exercise your privacy and data protection rights.

The right to delete your personal information.
You may have the right to request that we delete your personal information, subject to certain exceptions. However, please be advised that we may refuse such a request if, for example, we need to conserve the personal information to comply with our legal obligations.

In addition, you have the right to lodge a complaint in relation with our data protection practices with your jurisdiction’s supervisory authority in accordance with the applicable laws.

If you would like to exercise any of these rights, please contact us at privacy@bikinivillage.com. You can also submit a request to access or delete your personal information, or withdraw consent, by submitting a Request Form.

Exercising your rights

We are committed to responding to data subject requests within the timeframe mandated by applicable law. If, upon review, we determine that the law does not grant you the specific right you seek to exercise, and we opt not to fulfill your request at our discretion, we will provide you with the reasons for the denial. Otherwise, we will respond within the time period required by applicable law and provide you with an explanation of the result of your request.

If you would like to exercise any of these rights, please submit a request to us by contacting us at privacy@bikinivillage.com or calling us at 1-877-328-7673. Please note that we may not be able to fulfill your request regarding your privacy rights without verifying your identity. We will typically not charge a fee to fulfill your request to exercise your privacy rights, however, when permitted by law, we may charge a reasonable fee if your request is manifestly unfounded, excessive, or repetitive in character. Alternatively, we may refuse to act on such a request. In any case, we will notify you of our choice and communicate to you the reasons behind it. Please do not provide any sensitive personal information in connection with the privacy right request, such as a driver's license, social security number or other government-issued ID.

Please note that we may not be able to fulfill your request regarding your privacy rights without verifying your identity, so your request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information. If you reside in a state that grants you the right to authorize another individual (an “authorized agent”) to submit a privacy right(s) request and wish to exercise your privacy rights through an authorized agent, we may request evidence that you have provided the authorized agent with power of attorney or that the authorized agent otherwise has valid written authority to submit a privacy right(s) request on your behalf. Individuals may provide us with a signed and dated power of attorney naming the authorized agent as their representative.

To help protect the privacy of individuals and maintain security, we will take steps to verify the identity of anyone making a data subject request before granting access to personal information or complying with their request. If a requestor asks us to provide them with specific pieces of personal information, we may require they sign a declaration under penalty of perjury and/or provide other appropriate proof of identity that they are the individual whose personal information is the subject of the. Authorized agents may initiate a request on behalf of an individual using the same methods described above.

Appeals

Depending on where you reside, you may have the right to appeal a decision by us regarding your privacy rights requests by emailing us at privacy@bikinivillage.com within a reasonable time following our decision or within the timeframe provided by the applicable law. To submit your appeal, please provide the same email address that you used to submit the initial privacy rights request and, if submitting by email, please add “Appeal Request” in the subject line of the email, with your name, state of residence and contact information provided, and a detailed reason for your appeal. Please do not provide any sensitive personal information in connection with the appeal request, such as a driver's license, social security number or other government-issued ID. We will generally strive to respond to your appeals within 45 days or otherwise as required by applicable law, and we will let you know if we require additional time to finalize a decision on your appeal.

Changes

We may update this Privacy Policy from time to time to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. If we make minor changes or updates to this Privacy Policy, we will revise the “LAST UPDATED” date of this Privacy Policy. If we make material changes to this Privacy Policy, we will provide you with additional notice, such as adding a statement in our Site’s homepage(s) or sending you a notification to the email address you have provided us. We encourage you to regularly review this Privacy Policy to stay up to date with our privacy and security practices, as well as your rights regarding your personal information.

Additional information for California residents

California law requires us to provide additional information and notice regarding our collection, use and sharing of personal information. This section addresses these state-specific requirements. This section supplements the rest of the information provided in this Privacy Policy. Please read our entire Privacy Policy for additional information about our data practices and your rights.

Bikini Village does not sell, rent, or share your personal information for monetary consideration. However, we may share your information with third parties, such as third-party advertising and analytics providers and social media platforms, for cross-context behavioral advertising or targeted advertising in accordance with your privacy preferences and settings. This type of disclosure of your personal information may constitute a “sale” of your personal information under certain state laws and may also constitute the “sharing” of your personal information under the CCPA. To the extent our disclosure of your personal information constitutes a “sale” or, in California, the “sharing” of your personal information, you may have the right to opt out of our “sale” or “sharing” of your personal information by submitting an opt-out request or by clicking on the “Your Privacy Choices” link in the footer of our Site. You may also choose to enable online, if available, a GPC to signal your opt-out preferences. We will process the GPC signal as a request to opt out of the “sale” or “sharing” of your personal information as described above in DO NOT TRACK.

In the preceding twelve (12) months, Bikini Village has disclosed identifiers and contact Information, internet or other electronic network activity information, and commercial information to third-party advertising partners (including social media companies) for cross-context behavioral advertising or targeted advertising, which may constitute a “sale” or “sharing” under the CCPA. As discussed above, we use third party cookies and other online tracking technologies for advertising.

We generally disclose for a business or commercial purpose, and in the preceding 12 months we may have disclosed for a business or commercial purpose, the categories of personal information listed above in WHAT PERSONAL INFORMATION WE COLLECT to the below categories of entities, including for business or commercial purposes as described in WHY WE USE YOUR PERSONAL INFORMATION:

  • To our subsidiaries and affiliates;
  • To our service providers who we use to support our business;
  • To other third parties, such as our marketing and advertising partners, regulatory authorities, law enforcement, and other third parties in connection with legal requirements, to third parties in the context of a corporate transaction, and to other similar third parties where disclosure is required for an ordinary business purpose.

We do not use your sensitive personal information for purposes other than those allowed by the CCPA as set out in Cal. Code Regs. tit. § 7027(m). We do not sell or share the personal information of individuals under 16.

Notice of Financial Incentive

We may offer consumer price discounts, coupons, or access to loyalty programs, to contests and to other promotional programs. These benefits may constitute “financial incentives” or “bona fide loyalty programs” under certain state laws (collectively “Financial Incentives”). If you decide to participate in a Financial Incentive, we may ask you to provide identifiers, such as your name and contact information, commercial information, such as your purchase history, and/or other categories of personal information and we may draw certain inferences about your preferences. We may also disclose this information to our service providers who perform services on our behalf and/or to our marketing and advertising partners, including for targeted advertising purposes. You can opt into a Financial Incentive by following the sign-up or participation instructions provided, and you have the ability to opt-out at any time by following the instructions provided in the applicable invitation or promotional campaign or by contacting us at privacy@bikinivillage.com. If you request that we delete any of your personal information that is essential to providing you with the Financial Incentive, we will not be able to provide you with the benefits of the Financial Incentive. In certain cases, we may provide additional terms and conditions, which we will provide to you when you sign up for the Financial Incentive. If you choose to opt out of the sale of your personal information or withdraw from participating in any of our financial incentive programs, we will not discriminate against you. However, if you choose to opt out or withdraw, you will no longer be eligible for the specific financial incentive tied to your participation. For example, if the incentive involves discounts, rewards, or special offers, you will no longer receive those benefits once you opt out or withdraw.

Typically, Bikini Village does not put a monetary value on your personal information. However, to the extent that certain state laws, such as the CCPA, require that we provide a valuation of the personal information collected in connection with a Financial Incentive, we value your personal information collected and used in connection with each Financial Incentive as being equal to the value of the offer or benefit presented to you within the Financial Incentive based upon our reasonable and good-faith estimation of the value of such personal information, taking into consideration, without limitation, the purpose, value and number of participants of the Financial Incentive, the expenses related to the collection, use and retention of the personal information in the context of the Financial Incentive, and the expenses related to the administration of the Financial Incentive.

Contact us

For more information about our privacy practices or if you have questions:

Call us at: 1-877-328-7673.
Email us
Or write to us:
Bikini Village
3055 Viau St.
Montréal (Québec), Canada
H1V 3J5

If you would like to make a complaint, please contact our privacy officers using the details provided below:

Privacy Officers

Éric Champagne, Chief Information Officer
Mirna Saffouri, Vice President, Marketing and Digital Strategy
privacy@bikinivillage.com